Don't you just love these print ads? Appropriately, they're for the Mint Vinetu bookstore, by the Lithuanian agency Love. As they explain of their inspiration:
When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.
Very cool concept.