bike like a new yorker

As both a New Yorker who loves her bike and has come to increasingly rely on it to get around town over the past few years, and as an appreciator of good graphic design, I absolutely love Mother New York's Bike Like a New Yorker ad campaign.

Created for BikeNYC in partnership with Transportation Alternatives, the campaign was created in order to stay ahead of the debate on the upcoming bike share program by drawing attention to cyclists in the city. And as you can see by the end product, it's a job very well accomplished. You can check out the rest of the designs on the Mother New York website, and learn more about biking in the city at BikeNYC.org.